About

Welcome to Lilli-Marleen made with LOVE!

Lilli-Marleen is a new Styrian/Bavarian label founded by Tina-Marie Efferl in December 2015. She lives with her husband, their two children and a miniature wire-haired dachshund called Anton Benjamin Bluemchen in the countryside near Graz/Austria – in an old Styrian farmhouse surrounded by nature. Inspired by her surroundings and by the birth of her daughter *Lilli-Marleen*, she fell in love with needle and thread.

The label stands for high-quality, sustainable baby and children’s accessories made lovingly by hand and designed by Tina-Marie.

At Lilli-Marleen you can find everything you could every need to create a lovingly furnished children’s room. Pastel colours and popular children’s motifs are brought together in colour-coordinated perfection. And every product is always *handmade with LOVE in AUSTRIA*.

“I love to surround my family and myself with beautiful objects and so I spend most of my time thinking about fashion, painting, interior design, decorating and sewing.

My passion for sewing runs in the family – my Grandma made soft toys and sold them at the market.

I wanted all of my children’s things to go together perfectly – from soft toys and bibs to the changing bag and blanket for when we’re out and about. So I sat down at my sewing machine and never left. What I didn’t expect was the hugely positively reaction from my family and those around me.

I started by playing around at home (dreaming!). As demand increased, the idea of starting my own collection of baby accessories became something that I could no longer ignore.

And that was how my dream of starting my own children’s label came true! I now have my own little studio and my family & friends provide helping hands.

I very much hope that everyone begins to rethink things a bit. That people return more to real handcrafted products and also learn to appreciate their value!”

Love,

Tina-Marie